I suppose it can feel that way, but on the other hand forcing oneself to find and appreciate others efforts and good qualities—even if there are perceptibly few of them—can be a good exercise, especially for those of us who are naturally quite critical. While I'd argue that it's a good virtue and intrinsically valuable, the habit is also practically beneficial: people perform better when they're appreciated and recognized; one's ability to form and work with teams is noticeably easier; it's easier to adjust performance and expectations; et c.
People often put the cart before the horse when talking about stuff like this. Manufacturing gratitude is doesn't make it less genuine or fundamentally less good.
Really, it’s about noticing and acknowledging good work or behaviour.
I wonder if this is a culture or generational difference. I've found my employer's incentives / gestures a bit lackluster compared to simple gratitude. I like working on a team where the members are publicly thankful for their teammates' efforts. Shrute Bucks stink.