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Comment by systemvoltage | Hacker News Reader

The inquiry I am making is more general - infantilization of consumers and the idea of dumbing things down for consumers like they're blobs of meat with cash to spare.

You don't need to see the cartoonized version of it either. May be its easier as a schematic to explain? Not sure. A list of M1's features would work equally well. I think its just marketing pizzaz.

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Your refusal to take a moment to think why Apple’s marketing team did this is very funny. Do you think they just throw a dart into a spinning board when making decisions like this? There’s a difference between “dumbing” things down and effectively conveying your messages. Suggesting that they include an actual die shot in their ads for general consumers is one of the most HN-esque comments I read this month.

> Do you think they just throw a dart into a spinning board when making decisions like this?

I think the opposite. Apple has perfected marketing in a lot of ways.

They are simplifying the presentation for educating a wider audience of non-ECEs.

This is not a new phenomenon in human communication.

But we’re all just blobs of meat, that’s true. Maybe one day Apple will better tailor their marketing to sentient Bitcoin algorithms.

Though there’s still the possibility that they could add it into the detailed specifications page, or perhaps even a link in the footnotes of the specifications page? Surely that would be a better match for the target audience that would care.

There is a list of features here:

https://www.apple.com/mac/m1/

Or are you looking for more detail, like the width of the decode pipeline or depth of the reorder buffer?

I would think that a majority of software engineers don’t know what those are, fewer still would understand the significance compared other chips.

Apple isn't an education company so it shouldn't be surprising their marketing department doesn't worry about simplifying things for their real goals. At the end of the day the customers are blobs of meat with cash to spare and the advertisement is to change the latter part not teach the former.

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