“Deconstructing Pinterest’s reverse-image-search SEO growth hack”
https://www.rankscience.com/blog/pinterest-image-seo-growth-...
https://www.rankscience.com/blog/pinterest-image-seo-growth-...
TIL Pinterest is a publicly traded company (NYSE:PINS).
I also think there's a disconnect between how new algorithms are evaluated and real world results. Reverse image search is total trash now. Mostly returns annotations "red, dress, girl" instead of the pages where I can find the image.
Unless it's a brand name product, then it's exact matches.
So you're getting less than excellence in engineering, plus influence from shopping and ad dollar focused PMs and not much care is actually given to the search experience.
And it shows