they do the same thing for the CCC conference. I think the reasoning is "only the people who are really into it will attend". I agree that it's a bit... dumb.
Then it got bigger and bigger. And now there are many reasons to keep it that way. No competing events, free choice of the venue, free hotels, school holidays and so on.
I'd also say that there are more atheists in the hacker community then in the general population.
When it's not taking place remotely (as it does this year), there's also an argument to be made for this time slot because exhibition halls are traditionally empty and thus cheap around this time of year.