A lot of these pieces on "ethical AI" just seems like theater to me. I'm sure if you ask the authors of the modern techniques of facial recognition, they'd tell you all about the wonderful and great things you can accomplish with it. And yet we also have state actors using it for great harm, and this is true of a lot of foundational AI work that then powers AI solutions to problems.
Maybe this kind of "push" from conferences will help power a change, but the given the replication crisis (which the author mentions) has been well known for a long time and nothing has really happened on that front, I wouldn't hold my breath.