> Carplay is only a small preview of the level of integration consumers are going to expect over the next 5-10 years. If they can't sort out a digital key across their lineup, they are kind of fucked.
Oh absolutely. The infotainment system of the German premium automakers is utter trash. It's slow, overwhelming and incredibly tedious to use. My family owns five cars, a BMW, an Audi, a Seat and 2 VW, except for one VW they are all fairly new. The BMW and the Audi infotainment system are equally bad, by far the best ones are integrated in the Volkswagen vehicles. But when comparing them with competitors like Tesla, they still suck.
I don't like Tesla, but credit where credit is due. They software concept for their vehicles is innovative, thought out and incredibly feature rich. If this is what VW, Daimler and BMW aim for, they still have an incredibly long way to go.