Facebook Declared War on Apple, and It Just May Signal the End of Facebook
inc.com
inc.com
The ad should scare investors much more than Apple’s move.
He will be excellent no matter where he is because he is given essentially free reign to work on what he enjoys the most.
And if that changes it will be unlikely to be the company that did it, since a person in his position would just move to another company and re-acquire free reign.
Sure, they do bad moves there as well, but oculus is where it is purely because Facebook decided to burn billions of dollars there.
I think they know they need to use money to overcome their reputation.
Maybe it's because I don't live in an SV or other techie bubble that I see this, that I give more credit to the average person. Because I'm not stuck I'm an echo chamber of "general public are naive and don't care". They do care, they are more aware of some of these issues than you think. Assuming the only people who care or think about these issues are techies is an extremely condescending & patronizing view towards the average person.
Perhaps it helps broaden my view that live in a densely populated but not very techie/tech-company area and I have a large social circle of non techies. It shows me that your so-called bubble where hn/sv/techies make sweeping generalizations about the average person is often based in stereotypical fiction instead of reality. My age 65+ parents and in-laws couldn't tell you the difference between tcp & udp, setup a WiFi router, or understand the difference between a spreadsheet and a database or know what Full Stack means. But they have opinions on Facebook, and they aren't good. My few dozen coworkers of all ages are the same.
Your own self-satisfied bubble of congratulatory "we techies are special and have a special perspective" bubble is blinding you. Ask anyone with a moderate interest in politics how they feel about facebook and the answer is mostly going to be "not great".
Most don't care enough to quit facebook, but as per the point of my original comment, facebook isn't going to have any sort of easy time whipping up public support against Apple for privacy issues they mostly don't care about one way or another.
They also have some amount of good they do.
Despite Facebooks evil, there is good that comes out of it.
Also, OSS tech that's in service to ad tech may still not be enticing. Even if it's not directly used for ad tech, everything you would do for facebook would ultimately be for the purpose of ad tech. Rationalizing that your particular work has non ad-tech related applications seems like just that: a rationalization. Other companies offer OSS work opportunities, as well as the opportunity to carve out, say, 5-10 hours a month to the project of your choice regardless of your day job.
I'm not coming down on one side or the other of such a moral choice. I don't think things are that simple. I think it's a spectrum, and people should weight these things when making a decision, if they have the luxury of doing so.
And I have to say, at this point ad tech is probably only one of a few major problems with Facebook content. News feeds, memes, etc. that are rewarded with shared & likes for being the most inflammatory/emotionally manipulative are at this point at least as bad as micro-targeting of ads, and I personally think are much much worse.
FB recruiters are super aggressive and I have zero qualms unloading on them for their BS behavior, every. time. I've asked five (5!) times to be taken off their list and added to a blacklist for candidates and I still get emails, calls, and LinkedIn messages. The first two "buzz-off" messages were polite, but now I'm just downright rude and respond with my actual opinion on their employer (and subsequently what I think about them working for that employer).
Facebook is a bad company that does bad things. If you work there, you're gross.
This is like complaining to the person who called you about your vehicle warranty or any other spam auto-dialer. Recruiting is a numbers game so sending you an email with thousands of others requires no effort on their part.
Sorry, not changing my opinion here.
I think that's a touch harsh. What if you just make sandwiches in a canteen?
FTR, I do think that's a bit unfair. Judging other peoples' circumstances is a perilous pursuit.
But I will say FB is parasitic on and dangerous to society and is run by amoral shitbags, I don't believe anyone with a sense of ethics or self-respect should work there.
Likewise it just seems so selfish to talk like this during a pandemic situation where so many people (including people in tech) are out of a job.
Recruiters offer phone calls not jobs. You still have to grind to pass the interviews.
This is not entirely true. I have seen excellent people go to Facebook because they gave out the highest offers. Now whether they get people with good ideas is something I don't know.
So you name an amount and either take you or not?
Since you are on the outside now, do you still agree with their mission and tactics or do you see them on a path towards 'user-engagement metrics over everything' ending in destruction.
HR industry would like you to believe that, but it's an intentional bastardization of the original research by Kahneman and Deaton (1), twisting their words to fit their cost cutting agenda. The original finding states that past a rather high threshold (~$75k), additional raise alone is an insufficient motivator. Below that threshold, money alone works just fine as a motivator. Above that threshold, pay hike still enhances other motivators.
In Bay Area, I agree that ethical concerns likely dwarf money. $120k/year in Europe would let them scrape the creme de la creme, despite near universal dislike among tech-crowd.
(1) https://www.pnas.org/content/early/2010/08/27/1011492107.abs...
I know tens of people from my past who currently work in Facebook. When I knew then, they were all decent people with long careers in the tech industry. Yet, they chose to work for FB.
A fresh grad son of my ex-Boss is starting his career with FB.
Unfortunately FB's brand is not as tainted, yet, as it should be or as some of us in the HN echo-chamber like to believe.
> Leakers, please resign instead of sabotaging the company
> How fucking terrible that some irresponsible jerk decided he or she had some god complex that jeopardizes our inner culture and something that makes Facebook great?
> Although we all subconsciously look for signal on integrity in interviews, should we consider whether this needs to be formalized in the interview process?
> This is so disappointing, wonder if there is a way to hire for integrity. We are probably focusing on the intelligence part and getting smart people here who lack a moral compass and loyalty.
https://www.theverge.com/2018/3/30/17179100/facebook-memo-le...
Oh the irony.
This campaign seems very unlikely it will change public opinion or make Apple change their position.
Perhaps the campaign helps to build a position in terms anti-trust legal proceedings? As the least vertically integrated of the big tech companies, it helps build a case that they are the victim, not the perpetrator - Apple is using its market power to shut them out.
Facebook’s argument is “but it isn’t in our customer’s interests”, and they may add “if Apple adds such a feature, it should be opt-out”.
That first argument doesn’t have any value. Why would any third party have to accommodate Facebook’s advertising business? The second one is extremely weak, as ‘the world’ is moving towards, or already arrived at “opt-in is the only good choice”.
They also publicly stated that Apple’s opt-in doesn’t apply to Apple’s own adverts. _If_ that’s correct, they have a good point, but I think that’s a very, very big _if_.
It is to show a credible commitment to Apple's other adversaries, in an attempt to rally enough power to take them down a peg and (more importantly) win some control over the Iphone platform.
If Facebook had a continuous, long term, PR campaign, where they reasonably established themselves as helping small businesses, and then they did this. I would get it.
But like this? In isolation, it feels more like a knee jerk reaction and not a thought out messaging campaign.
My guess is that the root cause is one of internal perception vs external perception. They see the threat and honestly believe they're in the right. That's how they rationalize it, but the rest of the world assumes more nefarious intent (which is also exaggerated, the truth is likely somewhere in the middle).
And I'm not sure what unfair 'nefarious intent' people are assigning - FB have made it clear that one of their goals is reducing Apple's control over their own platform.
Users must gain control back and opt-in must be the default.
Is there any other real solution, besides emotional rhetoric? I don't believe regulation will really help, they will just skirt the lines and have lots of oopses.
I'm all in for FOSS but in the current state of the infrastructure that would just swap reading TOS to reading source. It just is not feasible for every single user. The alternative is crowd trust but that problem tends to be solved naturally by institutionalization, which brings other requirements such as organization and solving monetary problems.
What we need is a change in infrastructure. Why is it allowed that IP addresses are geolocated in the first place? Why do browsers share the name of your graphics adapter by default? Why is the user agent not abolished?
A better PR move would have been to say "We are always seeking ways to put the reins of control withing users hands, and are happy to see that Apple has similar goals. At the same time we will educate users on the value of working with Facebook on the benefits heightened user experience when Facebook is able to generate custom content and tailored user experiences"
Lies and generalities sure, but at least it isn't shooting themselves in the foot.
It may rather be that the content market is bifurcating, with "free" going toward the lower end mass market. Which FB seems perfectly positioned to serve.
However since then I’ve become much more skeptical. Apple is no less evil or different; okay, I take that back, they are slightly better but I’m no longer a fanboy.
I don’t think the Apple of today, who carefully monitor what everybody does on their macs and make it difficult / annoying to bypass the Mac App Store, cares about privacy or the consumer as much as they lead us to believe. Steve Jobs cared a lot about privacy, from what I have read, but the current group, whilst highly intelligent and producing great innovative products like the M1, are very much driven by profit and not vision.
Examples include not providing basic accessories with their expensive iPhone products (seriously I spent 1,000 for an iPhone 12 Pro Max for my Girlfriend and there is no wall plug? Give me a break with their environment saving reasons, they could easily donate a lot more money if they really cared about the environment and not try to trick consumers that they are do-gooders).
The more nefarious example is how Apple is pushing paid apps and subscriptions so much on their App Store, since they take a cut. It’s a core part of their services strategy. I don’t see too much ethical differences between selling users privacy for ads and aggressively taking advantage of the average consumer and trying to lure them more and more into more paid subscriptions (many which they don’t need and also are overpriced, but since it’s a monthly charge it is harder to tell).
I am not comfortable with Apple, Facebook, Google, Microsoft and Amazon being so large and controlling the tech landscape.
I’ve used MacBooks for the past 10 years, my next computer will 100% be a Linux.
Those aren't mutually exclusive.
I know Linux has enough / more problems than OSX, but I’m finally quite motivated to take a stance on this, it’s getting ridiculous on how much big tech want to control our machines.
If you mean installing Linux directly on my MacBook, sure that is possible — however I am happy with Catalina for now, so will just upgrade to the latest x86 Linux build in about 3 years. Unless M1 changes the computing world all together....
I’ve got 7 Apple chargers here as well. This is a completely rational decision which is transitional while we all move to USB-C slowly.
Your general point is right but it’s not the state of the company you need to look at but the direction they are travelling and Apple appears to be heading in the least wrong direction.
I might also have 7 chargers, but none of them are for USB-C - the type of the cable that they did include with the box. So I still have to buy a charging brick.
Inflation has consistently outpaced increase in salaries, so it still costs more on real terms
> I’ve got 7 Apple chargers here as well
And yet there's a substantial market for third-party chargers, even the smallest convenience stores sell them.
From personal experience the majority of everyday folk have one or two chargers in their house, and as many cables. If they sell or giveaway an old phone then a charger has to go with it.
If you buy something, you're consciously making a transaction. You're handing money to someone in exchange for a good. In contrast, Facebook entices users to join their platform, and then subtly collects analytics about users through a variety of ways across the internet without any indication that they're there, save for some very subtle fine print.
I don't see how consciously exchanging money is even remotely close to ad-tracking networks. If anything, there should be at least the same level of friction for tracking as there is with a normal transaction -- which is what Apple is doing here.
Yes, Apple is totally motivated to push this, but in a capitalist society, what's your proposed alternative?
Honestly I can't believe we're even having this discussion. It's like Google all over again.
Apple says "trust us" but gives us no way to verify the trust. Trust without verification is a long-term recipe for disaster.
I'm trying to avoid cherry picking, but this isn't my experience at all. I use a Mac for work and haven't really made any use of the app store. Nonetheless, I have all the apps I need and homebrew fills in the rest. Is there something I've unwittingly avoided?
(While I shouldn't speak for the OP, I'm a little suspicious that this is the "Big Brother Apple is going to lock down macOS just like iOS" narrative popping up again.)
First, app versions often differ between the Mac App Store and developer's own website. "Independent" versions tend to be a bit less restrictive, packing more functionality or features that Apple forbids for any reason. For instance, the App Store version of Elmedia player does not have a video/stream saving feature. Other apps like Telegram (specifically, the App Store versions) restrict the user from viewing the channels/communities which have been marked as spreading "pornographic"/"pirate" content. Needless to say, the app variants obtained from elsewhere pack all the features.
Second, I was surprised (well, not really) to learn about "notarization" in the latest versions of macOS, which essentially means signing the app by Apple. These days it's not just about scaring the user into thinking that unidentified apps are inherently evil (which the OS does a lot), it's also actively preventing the user from actually opening such apps. In Catalina the default dialog for opening an identified app features something like two buttons, offering to "Cancel" and "Move to Trash". So you have to either go to the Settings and override the security control or know that a control-click spawns the same window with an additional "Open" button being available.
At this point one starts thinking, how long will it take before those overrides and control-clicks get taken away for good.
For what is worth, I that that Apple.
People keep making statements like this, but I have so far never seen anyone actually show any evidence for it.
What makes you think this is true?
https://arstechnica.com/gadgets/2020/11/mac-certificate-chec...
I don’t see anything about the certificate kerfuffle that in any way justifies the statement.
Any people who works on facebook should reconsider what damage they have done to world.
Isn't it a bit ironic that a magazine who’s page is PLASTERED by advertising and data collecting beacons is claiming the model is dead...
Has the concept of journalistic integrity gone by the way side? Do as I say, read these 10 things that you didn’t know about famous celebrity?
It’s in fashion to gang up on Facebook, it’s a lot harder to actually analyze the Ad market space, realize how we got here, and where the true dangers lie. But yea, that would take research... and well, journalistic integrity.
( newspapers didn’t adapt to the new media in the late 90s and they’ve been suffering ever since.. it’s sad.. but clamoring for the old days of TV and Papers domination of advertising is naïveté. Apple just wants to be the new network.. that’s all.)
the page has 13 million+ followers.
How incredibly absurd and petty.
https://www.soyacincau.com/2020/12/24/did-facebook-remove-ap...
Anyone who cannot predict such events can write articles for a magazine claiming otherwise. At least it helps sell their speaking and consulting engagements.
This isn't to say that it's not without its uses, but we should be aware that it has huge problems even if we don't know of a way to fix them yet.
By definition, every non-ideal behavior of real markets is a “market failure”.
Real markets, as opposed to Econ 101 idealized ones, are full of market failures, both due to structures that Econ 101-level analysis ignores about basic market structures and human irrationality.
There are also lots of examples there of people gambling on TSLA shooting to the moon and making a killing this year.
However, in this case, the author predicted the downfall of a huge company. If its business starts failing by any reasonable metric, its stock will fall very fast and very far.
Maybe we are indeed in the beginning of a trend reversal, but we don't have enough data to support that as far as I know.
Facebook probably doesn't really need info from tracking users outside Facebook. They already have plenty of info about what people are doing while logged into Facebook.
give users the option of opting out?
Now that the market is well established cutting Facebook off is a good strategy for Apple as this will probably move a significant chunk of marketing budget their way.
Now Facebook's fate is collateral damage.
Things have to get ugly before they get better. Here’s to the greater good.
I do not like Facebook, but if I had to choose between Facebook or Apple, I'll choose Facebook every time.
I especially dislike Apple for it's hypocritical behaviour, users need to be aware of companies tracking them, unless it's us...
Never imagined them attacking each other.
The country where a teen can get bullied if their messages show up green on iMessage. [1]
[1] https://www.techdirt.com/articles/20150211/05455029985/green...
People use all Apple all over the world. The iPhone is massively popular in all wealthy countries and the MacBook dominates amongst developers in almost all of them.
[0] -- https://en.wikipedia.org/wiki/List_of_public_corporations_by...
https://old.reddit.com/r/apple/comments/ki1rvt/samsung_began...
"Becoming Apple" in Facebook and Epic's case may mean their own app stores, and both of them are already sort of on their way there.
Epic doesn't actually need Apple (they have a half-dozen much better ways to deliver their games, all of which better target + support their core revenue audience). Their Unreal Engine is popular with developers, but if they lost iOS device support and those mobile devs switched to Unity, most major games would still continue to use Unreal to target all the major platforms.
And similarly, Apple doesn't need Epic, their iOS consoles historically don't push any high end or involved gaming, so they don't cede any meaningful ground losing them. And Apple has a bajillion dollars, they could lose all game sale revenue / gaming IAP revenue tomorrow and barely even notice it.
---
Best case scenario: Epic breaks Apple's monopoly and gets anti-trust regulation enforced upon Apple (something that really should have happened a decade ago).
Worst case scenario: Epic + Unreal is banned from Apple devices. Some mobile devs have to transition to Unity. Folks have to use the PC/Switch/PS4/Xbox most people already own anyway, to play Fortnite + other Unreal titles.
No matter which happens, everyone's better off.