I feel like I must be misreading something, because your second paragraph appears to me to be the doublespeak you claim to dislike.

The problem with "free software" fundamentalists is they care more about the freedom of the software than the freedom of the user. Part of free choice from a user perspective is the freedom to run proprietary blobs. Also when it comes to freedom to run or not run proprietary software there is no such thing as a wrong choice, just a personal choice. I would prefer you not force your freedom on me, so that I can be free to do as I please.