Telegram feels like it's adding something new every few months, though the documentation over the features is poor since it's mostly through announcements. It's also a lot more customizable. I ultimately settled on Telegram because it was a good balance of feature-rich and crypto (when you use it)
That being said, it was hard enough to get a small group of friends to transition to Telegram. Signal would be much harder due to not having so many niceties.
I wish both to continue competing against each other, though. It's great to have choices that aren't owned by the big corporations.