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Only to anyone over 70.

Anyone who would take offense at that is going to find something to be offended by in anything ediger than Mr. Roger's Neighborhood.

It is used in the positive sense with an extra emphasis of excitement.

Your elementary school teacher would give you dirty looks if you said it, but your teenaged and adult friends would give you high fives and "hell yeahs" right back.

It also depends on where you are.

Here in Australia, hell / damn aren't considered bad words. I think americans have a perception that australians swear a lot. We do - but also, a lot of what my american coworkers considered swearing doesn't register as swearing in my head.

Here in australia (at least how I was raised), "hell" is just a word.

America is culturally all over the map (and literally too I suppose?), maybe more so than Australia. While the child-in-school thing might be universal across each state, there are many places were the word hell isn’t profane.

Hell, sometimes it would be weird and just plain confusing not to say the word!

>there's a bonus "heck yes!" no swears version [0]

[0] https://twitter.com/b0rk/status/1327291869471059968