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This absolutely has to be a PR piece, or one filtered through a marketing layer of some sort. The only thing that threw me for a loop are the negative points, but this could just be a clever ploy to further the deception. The company we pay to do marketing has all kinds of ridiculous tricks they propose, so I wouldn't be surprised if this is a thing.

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Speaking as someone who worked in the PR sector. This reads like an article crafted to influence public opinion by polish the truthful elements while downplaying their flaws.

It's been established that "selective whistleblowing" articles are deemed to be more trustworthy than official marketing statements. Therefore, it would be foolish for corporates to not exploit that to their advantage.

Or moral.

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