Ask HN: Why does Steam crash virtually every time a big sale starts?
Is demand way up every time, unexpectedly so? Do they just not care enough to prepare adequately? Is it an intractable problem inherent to massive spikes in traffic?
In one of my previous companies, we had a standing mandate to be able to support traffic 2.5 times of the max peak traffic we had ever seen. It ensured that our systems didn't go down even under extreme stress but it cost a lot (and believe me we had a lot of folks complaining about it). So it is quite feasible that Steam simply decided that the cost of the additional resources is more than what they loose if the systems go down due to the load.