Musk tweets he reached out to Apple's Tim Cook for acquiring Tesla
uk.reuters.com
uk.reuters.com
None of the above is really in Tim Cook’s best interest unless he really wanted to buy Tesla and displace himself as CEO of Apple. Face it: Tim Cook is not in the same league as Elon Musk and the Apple board of directors might “Smell Blood” and begin thinking of ways to exit Tim Cook and replace him with Elon Musk if such a meeting ever did occur. It is literally nothing but potential downside liability or distraction for any strategy Tim Cook has for Apple.
Tim also likely has a multi year strategy in place for Apple, all of which has been signed off on and which he does not want to shake loose. A random meeting with Elon Musk sends a signal that Tim Cook’s strategy is not final, which creates distractions - something you do not want when you are running a company the size of Apple. It is VERY HARD to keep executives and the board on track.
If you are not familiar with executive power games, you might not understand why Tim Cook would turn this meeting down. Simply meeting with Musk could set into motion a chain of events resulting in his deposition or serious disruption to Tim’s plans.
Elon Musk could then use the opening to build influence channels into the Apple board and key investors which could undermine Tim Cook’s power.
I know we all love Elon Musk, but he is a very dangerous executive and you don’t make mistakes like this with someone like him, he will exploit them to their fullest potential.
lol
Of course, such an operation would typically be done by a hedge fund or private equity firm. But guess who is responsible the one of the world's largest hedge funds [1] with $200B+ AUM...
Apple makes long-term, informed decisions. Buying Tesla then and now is a pretty tough argument to make.
Nevertheless, with the benefit of hindsight, it was likely the wrong decision from both a financial and strategic viewpoint. It's the kind of wrong decision Mark Zuckerberg avoided when Facebook bought Instagram and WhatsApp (despite being ridiculed at the time). Over the next decade, Tesla will likely be one of the most serious threats to Apple's dominance in high-end consumer tech goods (the other being companies working on AR/VR).
An increase in the stock price has little to do with the success of the actual business. Tesla hasn't gotten 600% better at being a car company. So far, Apple would only benefit from a Tesla purchase by selling the stock--which would defeat the whole purpose of buying it in the first place (Apple is not a hedge fund).