Mark Rober (former NASA) launches a 30 day Creative Engineering Class
monthly.com
monthly.com
From what I can tell, it's a course that was mostly produced by someone else and will be delivered by someone else, but they recorded Mark Rober - the guy famous on YouTube for glitterbombing people - as the instructor. But their FAQ already states that he will "be able to" look at what students are doing and "may occasionally [..] give feedback", so most likely he won't be around to run the course.
Also, from watching the videos, I had the impression that the technical work is mostly done by other people, e.g. the famous glitterbomb was built by Sean Hodgins: https://www.youtube.com/watch?v=IpMxOmUcfOI
So first and foremost, it appears that Mark Rober is a great showman and a great narrator. Plus he's collaborating with people like Mr Beast who have the power of a skilled agency behind them (nightmedia.co) to produce just the right narrative to go viral. And his first videos appear to be sponsored by a marketing agency.
So I'm not surprised that this course is hyped up and not actually done by Mark Rober. I'd treat this more as a case study on how to perfect your social marketing ;)
That said, their core promise of building 3 own projects within 30 days sounds reasonable if they have skilled instructors running the course. And the price seems reasonable for such a learning experience. When I was younger, my dad built some technical projects with me. Over the course of a weekend, I would learn more about electrics and physics than in a year in school. And once you built something that actually works in the real world, you'll never go back to observing technology as a passive bystander. That attitude change alone might be worth the $250.
Plus, I believe Mark Rober to be a great showman. This course will likely be entertaining to watch, and paced just like a good movie.
I was shocked when a semi-famous influencer admitted that one of the businesses that bears his name actually receives zero input from him, yet he takes 60% of the profits. He was approached by someone who wanted to use his name to jumpstart the audience and the deal was too good to pass up.
I wouldn’t be surprised if the recently publicized “Mr Beast Burger” is a similar collaboration. It’s pitched as something Mr Beast came up with, but I wouldn’t be surprised if some entrepreneurs were already building a ghost kitchen business and shopped it around to influencers who were willing to claim it was “theirs” in exchange for some of the profits.
He mentions the people he works with but the videos are still presented in a way that makes them feel like a single person production. I should've figured there was more to it than that.
ok, wow. TIL such thing exists.
I can see an argument that its wasteful however.
That seems a little unfair. From the description is "Mark came to me with an idea and a design. Who knew a simple idea could turn out to be such a complicated device? [...] It was fun being able to bring Marks concepts, designs, and ideas to reality, and together work to solve each problem as they arose".
Mark releases about a video a month. No way can he do 12 projects a year entirely on his own. Everyone big on YouTube has a full team behind them. It's big business!
Is a company founder the only force behind a startup? No! They hire and build a company! But are they the driving force? That's often a fair statement.
I feel like you're pitching a story of "YouTube personalities are just a facade who don't do anything". Which I don't think is generally true. However I think the following is very true. "YouTube personalities have 10+ person teams behind them. And big channels have media empires pushing their brand."
I quite like the model of Schoolism.com art classes where you can either pay a monthly subscription for all access, start/finish any time or pay a quite a bit higher fee per course with fixed schedule and personalized feedback from the instructor
Considering the size of his platform, limited engagement probably the most feasible thing to do...but I suspect that there will be a number of people signing up that will expect Mark to be present and open for engaging.
1. I think people frequently underestimate how useful it is to do the "boring" parts of engineering (or any discipline). The unfortunate reality is that a lot of learning (that can be applied generally) comes from failure / mistakes, and you don't really get that if you're taught "this is how you can make this particular cool thing". In other words: I don't think you can learn how to do the stuff Rober does on YouTube by Rober telling you how he does the stuff on YouTube. He is capable of that precisely because he studied engineering in school and worked at NASA etc and experienced failures and setbacks which, though not obviously related to making a glitter bomb or w/e, taught him lessons and skills that are helpful under the surface. This is generally why I'm skeptical of anyone that thinks they can distill down their success in a given field into a single book or video series, when invariably their success is a result of 10+ years of experience, practice, and overcoming obstacles.
2. Creativity is near impossible to teach, which effectively just makes this a 30 day engineering course, in which case see point (1).
Hopefully my skepticism is misplaced though and this is a very worthwhile course for a lot of people!
I just want to complement you for this excellent distillation of the problem with this kind of course without descending into backhanded complements.
When I heard about the course, something did strike me as "off" in the sense of needing to be explained. It feels like a shortcut, a whirlwind tour, or worse, a "master class" that leaves out something important. And what it leaves out is the grind, and the tedium, and the meta-understanding that those are aspects of successful work.
After "Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others" I'm not so sure about that.
The idea this book talks about - I think central, but not the only one - is that creativity at least closely related to combinations and transfer between fields.
But he can't communicate all of the skill transfer he is doing in a way that your brain will change to see things the way he does – no one can.
> Throughout the class, you’ll share your ongoing work and give and receive peer feedback. Mark will also be able to check out students’ work, and may occasionally answer questions and give feedback.
> We can’t guarantee that Mark will comment on your work directly, but we’ve designed the class so that you’ll get thorough feedback from your peers. You’ll get personalized feedback by submitting your projects on time, documenting your process, and playing an active role in your group.
> Mark will also have access to the peer groups to answer questions, give feedback, and post responses during class. You will have complete access to all the feedback and answers Mark gives within your peer group and even within the other peer groups in the class. There’s a lot to learn from this ever-growing library of real student feedback.
This kind of sounds like a potential recipe for disaster. $250 for some pre-recorded videos and peer (i.e. a group of other learners randomly assigned to you) assessment? I could also see people being easily upset by a relative lack of direct involvement from Rober (esp given how much this course page hypes up his involvement outside of the FAQ).
Seriously surprising, actually.
I'd love to understand the source of it. Why people want to reduce his success to "showman", "milking it", "not actually done by him", etc? Why diminish something that makes the world a better place and is not taking anything away from others?
Apart from that, I see "great showman" as a compliment. I watch BBC nature documentaries because David Attenborough is an amazing narrator. I don't care how much work he does on the movie apart from narrating it. I have the same view on Mark Rober. I don't usually care what or if he does something, I just want to see him present it in an interesting way. And he is amazing at the latter.
I certainly don't hate Mark Rober and am not at all trying to reduce his success - so take this as one opinion in response to your question. There is something about his YouTube content I don't personally enjoy. It's a little hard to articulate, but to me it feels cheesy. I understand his schtick is creating overengineered solutions to life's little annoyances, but his on-screen persona seems put on to me. I get the sense he's a super talented guy who also has an amazing crew and network of friends. I just don't have a swimming pool or access to a trillion orbeez, so perhaps I am more drawn to normal engineers making youtube videos about them hacking on their raspberry pi.
Maybe the box has a 'shrinkwrap' license agreeing to be recorded?
I mean, if instead of glitter and fart spray the thing was wired specifically to explode and kill the thief, the argument "they stole my explosives and blew themselves up" won't hold water.
I'm curious what a court would rule on this matter - anywhere from fart spray over property damage to death.
Apparently no-one told Kevin McCallister
The project bugs me a bit, as it's designed to find the 3% of people (IIRC from Rober's report) willing to steal and open an obvious fake package -- dumb kids, or mentally ill, or desperate and stupid.
Also, he's famous, so he's risking retaliation bombs.
There is no state that allows you to bug someone else's conversation. Intentionally causing a surveillance device to be installed in someone's home (which he clearly did) without their consent must present some legal issues?
Likewise, individuals are in some cases liable for the results traps they set. For example, the countdown (on the latest video) is troubling because it's reasonable to expect people to panic, and act erratically in response. What happens if they seriously injure themselves trying to escape the imagined bomb?
Someone else doing something illegal (stealing your "trap" package) doesn't protect you from prosecution or lawsuits.
Anyway, it would hear about the discussion with they had with lawyers before they did this. There's very little depth in many of the more recent videos. They're merely entertainment, not educational/engineering videos.
He has been on youtube for nearly 10 years making videos, and as he gained success, he started to work with more and more people to do even more amazing work.
Watch one of his initial videos (https://www.youtube.com/watch?v=O1P6K_PaS0A) and compare to his work now.
Ali Abdaal is one I have seen pop up a lot this year. Every video of his mentions he studied at Cambridge and is a Doctor. Clearly it works quite well for the audience he is targeting as he has over 1.2 million subscribers on YouTube with an highly engaged subscriber base.
His content isn't anything special when you look at it and he plays a lot on his "socially awkward" personality which seems to work well with people seeking out self-improvement advice.
These people sure are excellent at marketing so I guess fair play to them. Ali isn't hurting anyone with his generic advice, probably quite the opposite in fact so I fair enough to him.
Not that 700k is bad at all, it is just an observation at how many subscribers some of these people can get primarily through name dropping.
However I don't think Ben is all that fussed about chasing every subscriber like Mark and Ali.
By someone else
I would enjoy content from him that doesn't have that feeling of being watered down, however.
The video is pretty funny, too!
I've always seen his videos and wanted to be able to prototype and engineer actual physical things like him, rather than spending my whole life building software (although software pays the bills - nothing wrong with that). I wonder how far the course would actually be able to take me - it would be interesting to see.
The course seems a bit high priced and I don't have time at the moment, but I'll definitely keep my eye on it and wait to see the reviews.
Find something in your life that you want to automate, and automate it. Motivation is easier to maintain ("I still want this problem fixed") and you'll learn so much more from failure and iteration than you will following someone else's tutorial about "how to build X".
Why do they need to exaggerate like this? Obviously he cannot share everything he learned over years of study and practice in a month.
1) the statement "everyrging be knows" is wholely unnecessary.
2) these exaggerated claims are really off putting to me and make me less, not more, likely to buy the service.
Similarly, it would be amazing for Randall Munroe (of XKCD fame) to write a physics textbook.