2% back on all purchases made via contactless is pretty decent for someone who doesn't want to think about which card to use at the restaurant vs pharmacy vs grocery store.
I guess more what I was getting at originally myself was Apple opening a credit card didn't strike me as big news of bigger things on the horizon. Given dozens of other companies do the exact same thing, some also doing the 2% back everywhere thing.
It just seemed like a pretty typical thing large companies do these days.