I think you're both giving too little credit to the original fascists, and to much credit to the people falling for it a second time. Fascism was plenty good at deception and bending of truths the first time around, and at this point in the second go around, they've stopped being subtle about it.
Remember that a) plenty of people supported the Nazis, and that Hitler's party was voted into power, and
b) people on the left have been pointing out the proto-fascist rhetoric since Trump's first campaign, and moderate liberals are all acting surprised that the neo-fascists are suggesting fascist things (like subverting a democratic election with military force)