Is there some book/website/SO post that tries to drive this piont home? Bascialyl some web resource I can link to other programmers to explain the value of coding as such.
Maybe you should be the one to write the article you seek! Believe in yourself. If you find yourself with steadfast values that you find tedious to repeatedly communicate, but that you thinks others ought to know about, why not write them down? Who knows - if it's good and resonates with others, is sounds advice, etc. one day it may end up on HN too.
Not everything worth doing has already been done before!