I think that whoever wrote this post (and from what it seems like a bunch of comments here) needs to do some serious self-reflecting about whether they're really owning the unflattering market reception of their product launch.

I would advise a more customer centric approach and attitude. The hostility and defensiveness is poison in the well. If you alienate the customers who are supposed to be the lifeblood of your company, you can risk quickly gaining a bad reputation that becomes terminal. Then your company dies.

This is a common failure mode for companies.