The article states:
> Don’t think this is enough to make them stay in the business. Troubling times for Nikon :(
Is there some context on this? Is Nikon facing trouble, and if yes, why?
> Don’t think this is enough to make them stay in the business. Troubling times for Nikon :(
Is there some context on this? Is Nikon facing trouble, and if yes, why?
That leads to a world of trouble for them:
- mobile phones eating the “good enough”/ “well integrated” spectrum
- Sony eating the “best value”/“modern camera” spectrum
- Fuji eating the “different form factor” spectrum
- Panasonic still hanging on the 3/4 side
They’ll survive, and keep making good camera that pros are waiting for, but it will be rough.
A bit like how Vim and Emacs’ future is not bound to how they do against each other. It would more about securing a place in their user’s life in the first place.
Even in the early 2010s Nikon was thought as the innovator and techically better than Canon but Sony stole that title. Nikon fumbled with the mirrorless market quite spectacularly and nowadays its mirrorless cameras like Z6 and Z7 are basically copies of what Sony published year or two earlier but with quite bad native lens line-up.
The funny thing here is that Nikon outsourced the sensor development to Sony in the 2000s.
If a device records twenty minutes or more of continuous video, it is classified as a video device, which changes the regulatory structure.
If you watch movies, these days, it's almost unheard of for a single shot to be more than a minute or two in length. Even films like 1917 are really digitally-stitched montages.
I think the real reason is that Canon is ferociously dedicated to video, and they market that aggressively. It's a very different market from still images.
At least this is how it works for Fujifilm X-series cameras (which have higher recording limits though and are frequently used as hybrid cameras for video recording jobs).
The cooling thing hasn't been an issue for many years, since they changed their sensor design.
Might also be a power-consumption thing, as the shutter needs to be kept open (I don't think they are using virtual shutters, yet), as well as (for DSLRs) the mirror.
https://www.diyphotography.net/this-guy-liquid-cooled-his-ca...
That said, astrophotographers like to cool their sensors, because it reduces noise.
It is a tax issue - specifically a 2007 EU decision. (https://www.dpreview.com/articles/6779714320/cipaeustatement).
I have a Sony A7S2 which can do, after the jailbreak, over two hours without breaking a sweat (never went above that because I didn't need it). The exception is anything involving sunlight - there the A7S2 runs into cooling issues without a sunshade.
As for shot length, sure what makes it into films rarely gets 20 minutes but that is quite different than what you want to do while shooting. Much more, we’re not all shooting videos for a feature film.
Ironically, the low end of the market seems more interested in lengthy shots.
You're right that lengthy shots are unusual in pro film - but people streaming on twitch/youtube routinely record a 4-hour video in a single take. If you're a youtuber shooting an interview with a single camera and no crew, you want it to keep recording and you can edit it down later. Action cameras will keep recording no matter how long your ski run is. Someone recording a sports match or school play or band concert or lecture will want continuous recording. Drone videographers don't want to worry that if they're delayed taking off, the recording will end mid-flight.
Of course, how many people really need or will watch a full length video of little bobby's soccer match? Or need a DSLR to video it rather than a cell phone? Those are different questions...
Canon kind of "owns" the DSLR video camera market, but gets regularly beaten in still images for pros.
What Canon has, is diversification. It's a much bigger company, with many different markets.
I also bought a Fuji this year (X-T30), upgrading from an old Canon Rebel. I'm so far really liking it. For me it's as much about the form-factor as it is about the image quality.
Regarding phone cameras; they are quite nice these days but it's a different market. You can pick up a decent mirrorless camera for the price of a top range smart phone and it will give you a much wider range of options in terms of quality, focal length, stabilization, etc. That matters to only some people but those people still exist.
From the form factor to ergonomics, plus I use it as a webcam with incredible bokeh. Mirrorless is the future, and I don't even miss full frame.
"Camera Sales in 2020 Have Plummeted As Much As 54%"
https://petapixel.com/2020/11/06/camera-sales-in-2020-have-p...