Of course, letslunch seems to game people as well: It's clear reading on other sites that letslunch is only active in some cities, but there is no way to find out this fact _anywhere_ on your site until after you've signed up.
Considering that for 90% of the life of the site, the home page said "for silicon valley" in bold, h1 headers, I wouldn't call that gaming. Now to take your valid criticism into consideration, I added a mention to the FAQ.
Minor nitpick - there's a misspelling in the newly posted FAQ: "althoug we'd love..."
Thanks - fixed. I think we got that thread off-topic enough for the day.