Can you imagine if Google were the ones behind the great filter and panopticon that is the Chinese internet? Corporations are made up of human beings and at some point if you have any values you have to take a stand. The whole current philosophy of maximizing shareholder value falls apart when you realize the selfsame system that enables a free market is deeply intertwined with the impact powerful organizations have on society. And history is clear about what happens when industry enables governments to oppress their citizens. It does not end well for millions of people.