What MrBeast Burger used to launch 300 virtual restaurants

This is spam of a landing page for some concept, not any sort of tech article explaining anything, let along what a "MrBeast Burger" is.

Wow, these “virtual restaurants” is not what I envisioned at all.

In my head I expected each brand had their own kitchens, with their own staff, processes, etc specifically for making the brands menu. But really when you order, a random nearby restaurant makes the food, and I expect gets nearly none of the revenue. It seems a bit dishonest to the consumer.