When Sony started their assault on GeoHot I sold everything in my house that had a Sony logo on it. Not only have they had the info of PSN players compromised, they are now a company with a reputation of going after hackers. The best way to deal with people modifying your hardware is to embrace it the way Microsoft has, or at least understand it will happen and focus on your product the way apple does. Instead, Sony's arrogance threatens to destroy it. The times are changing and if Sony can't accept that, maybe they should go back to rice cookers.