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Reddit created Reddit Gold specifically because they were so cash starved.

I also question how much revenue they generate from ads considering the number of users who use Ad-Block.

Actually there were rumors that Reddit Gold was about internal Conde Nast politics -- CN takes paid subscriber count very seriously, so they get a lot more respect at CN now that they have lots of paying subscribers.

However, there's quite a few people that disable AdBlock specifically for Reddit.

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