Comment by rurcliped | Hacker News Reader

Top New Best Ask Show Jobs

Comment by rurcliped | Hacker News Reader

Parent Full thread

A brand deal appears like this:

https://www.youtube.com/watch?v=F9mPTQDF7Ok "This video is sponsored by Tempo."

https://www.youtube.com/watch?v=L0nTI-lwU1Q "This video is created in partnership with Nikon."

https://www.youtube.com/watch?v=FY8Yxw46TBQ "This is a Google-sponsored post"

They seem rare. Maybe only one in 2020.

There are also other potential income sources that weren't mentioned:

https://www.youtube.com/watch?v=rA9Ww5ffA3I "This is not a sponsored video, but I did use an affiliate link"

https://www.youtube.com/watch?v=J52T748MOI0 "This is not sponsored, but I did use an affiliate link!"

The affiliate links are a great source of revenue. There is a YouTube called TechLead that explains his revenue as well and affiliate links were about half.

Rare? Half the videos I watch have those ads for Raid Shadow Legends, some random vpn, and a bunch of others that are totally disconnected from the general topics discussed on the channel containing the ad

That's AdSense, described here: https://support.google.com/adsense/answer/72857?hl=en

A brand deal occura when a video creator, or her management team, separately signs a contract with an advertiser. The advertisers in AdSense ads are chosen automatically by YouTube, not by the video creator. These ads interrupt the normal flow of the video. The advertising content from the brand deal is integrated directly into the main body of the video, usually by the video creator herself talking about the products. These have to be disclosed to the viewer (U.S. FTC regulations).

A single video can have both a brand deal and AdSense ads.

It's always either Raid Shadow Legends (scam), NordVPN (dubious), or some random gacha game (dubious scam).

Reply on news.ycombinator.com