> It’s an unfortunate quirk of the English language that free as freedom and free as in beer are very different meanings of free. But when you see an ad headlined “Apple vs. The Free Internet”, most people would assume they’re about to hear an argument about free as in freedom.
> Not Facebook. They’re arguing about free as in beer. I mean, they’re alleging that Apple is taking away freedom — the freedom of small business advertisers to benefit from unrestricted tracking for ad targeting — but their argument to the public is that such privacy initiatives will cost users their free beer.
Second:
> Apple clearly has no control over anything related to the advertising on websites, other than whatever privacy controls are built into Safari. Apple isn’t limiting the ability of apps on iOS to show personalized ads, either. They’re also not limiting the ability of ad-tracking technology to track users. What they’re doing is giving users awareness of and control over that tracking. In broad terms, changing tracking from opt-out to opt-in.