"Consuming" always irritates me. We don't read written works or watch videos, we consume content.
Yes. 'Content' certainly isn't consumed from the perspective of the content providers, who can keep streaming the same data until they choose not to.
[Edit] Hmmm. Consumption, in the sense of irreversibly using a one-time resource, is sort of relevant. Once I have consumed food, I cannot re-consume it (in it's original form). Using this meaning, however, I 'use' rather than 'consume' a physical book or other format where I have a physical copy of the data (e.g. in the form of a non-rented DVD or similar).
It's just like watching a movie vs watching TV, reading versus paging through the newspaper, etc.
yet here you use the same word without problem, don't you?
I guess an appropriate word for "casually reading" would be "browsing" ?
How is that different from plopping down the sofa, turn on the TV and watch the endless stream of content being broadcast to you? This isn't really a new thing, most people consumed TV that way before digital consumption became a thing.