The real reason he isn't running is because he spent 10 years in congress trying to make change and has decided it isn't the most effective thing he can do anymore. Congress is too focused on partisan politics and isn't interested at all in fixing its broken system (most of them seem to prefer the broken system), which leaves little room for anyone of any party to make real change unless they're the party leader (or in cahoots with them). I suspect we'll see him running for other positions in the future and wouldn't be surprised at all if he wins whatever race he decides to join next.
[1] https://www.mlive.com/news/grand-rapids/2020/02/independent-...