You‘re right, i didn‘t see it like this. The current state of the web (past years) feels really like in the old times: many nagging „popups“ and despite using blocking solutions you cant get rid of all of them. Wikipedia is a good example: Their yearly call to you to spend for money is using about 1/3 of your vertical screen and you cant remove it. Sadly it seems to be very effective.

I think that one is fairly reasonable, since it is the host party doing the advertising for their subscription programme (to their detriment, since nobody wants to be interrupted when browsing content unexpectedly). Banner ads and popups are far more annoying though.

Recently got my older relatives to install Brave, and although I'm not wholly supportive of its business model (which is significantly rooted in crypto and crypto advertising), I can appreciate that my older relatives have begun to see far less scammy popup ads and banners.

The fact that these popups are contained within the frame of the website makes them less abusive, although it also makes it harder to dismiss them.

>first few pixels

The ones I see tend to be triggered by moving the mouse off the page, as if that entirely meant that you were about to leave the page forever.

For some reason storefronts don't seem to understand that when they all do this, it just pushes me to do my shopping through Amazon or some other online "everything store." I'm currently shopping for a new sofa, but the experience of finding reviews and going to individual sites is just so painful. I'm having to dismiss 1 or 2 modal pop-ups per page view AND dismiss a cookie notification bar. It's enough to make a man just go to WayFair instead, but then I'm never sure if I'm getting decent stuff or something off Wish at a 30% markup.

There is absolutely no pleasure in "surfing" the web anymore. If we still use the surfing analogy, it's like trying to surf but being swarmed by seagulls and jumping fish any time you get out into the water.