OP is not really wrong.. half of what ends up on the front of tiktok is girls literally advertising themselves to get your attention so you visit their profile to find their instagram and then to get the onlyfans link.

So I would agree it's "deception" in terms of they are pretending to post actual content, but it's 100% meant to be an advertisement for financial gain.

And hey whatever they can do as they please.. but it really does fall under a similar category.