I think it is bad. You just cannot go to your manager and PR and tell them we are using CockroachDB. If you have a manager who would understand this though, then your manager still cannot go to his manager with that name.
But I think some just dismiss it based on the name. I think if I was going to build a startup, it'd be on the top of the list for database choices only thing I really wish it had was Full Text Search and CIText but I guess those will be added some day. I think it's a neat piece of engineering though so far!