Not to mention TikTok who took the concept of stories and put it on steroids.
Why is this format such a big trend? Any insight on this?
Edit: Sort-of related to this thread https://news.ycombinator.com/item?id=25453525
I’ve clicked around and my best guess is that it’s the speed of transitioning from one story to the next that triggers increased consumption.
A cynic could suggest that the realization is that for millions of people, scrolling is too much work.
But in the 5 minutes I spent clicking through Instagram “reels” and getting bummed out at what is popular, I ‘engaged’ with dozens of stories. I doubt I would have waded so deep if it wasn’t as instantaneous. Like greased rails.
It makes people more inclined to post content that is relevant now, but might not be in a week.
I'm not a big user of stories, but I noticed that usually you can't respond publicly to them, but usually just a DM.
Also usually the view-count is only displayed to the author.
I'm wondering if that has a role to their success?
- Use of rich media like video makes them even more attention-grabbing
- Can be highly addictive
https://marketplace.visualstudio.com/items?itemName=benawad....
I like that it is a DM when I reply and that I can easily skip, I also like that they're "now" and someone is more likely to reply back or that I do not need to scroll endlessly to see someone's life.
I post stories myself probably once per quarter, it is a good way of people interacting with you without leaving too much of an online footprint.
IMO is a welcome trend.
I usually feel that instagram posts are meticulously planned and reviewed and edited, while the stories are something authentic and ephemeral.