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Comment by bluelu | Hacker News Reader

I also don't mind being tracked. If I must see ads, then I rather see relevant ads. There is nothing bad in this.

I don't understand the facebook/google bashing here. It's not as you could advertise on apple for something against apple.

It should also be clear to you what game Apple is playing here. Their end game is to do the tracking themselves and then they will slowly introduce and sell ads themselves. Their marketing department will then call it "privacy ads", but it's going to be the same as todays google/fb ads.

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I don’t think this will happen at all. I don’t think Apple wants to be in the ad business. I think their goal is to create a premium experience. Ads aren’t premium and risks damaging their brand.

I think they think of it like this: Why should someone else make money off of their users? Why should they help Google and Facebook anymore than they have to?

They have also positioned privacy as a premium feature. And it is a big differentiator from Google who can’t ever say that. Google’s whole business is centered on collecting data and renting it out to advertisers.

Why are they "Apple's users"?

Ford doesn't try to charge every store I visit because I'm "Ford's user"

I would argue that using mass amounts of collective and your personal data to tap into your psychology and encourage more consumption isn’t good per se.

Apple has been around an awfully long time now to assume their end game is to own ad tech...

I don't want to infer that this is their only goal. But it's certainly a strategy they will be pursuing and they certainly wouldn't mind introducing the famous apple tax on all ads shown on their devices.

That's why there will be the super handy "Opt In" tag on these notifications so people who like tracking can get the benefits!

Meanwhile, the rest of the planet who are unaware they are being tracked or can't figure out how to disable it will be clear of much tracking.

The Facebook bashing is because Facebook are using a disengenuous argument about small businesses to justify hiding in app survelence you can't opt out of.

Well tough. If they are going to track people so completely then they should be up front about what they're doing and it should be opt-in. I don't want to give money to businesses big or small that what to know that much data about me.

You can still sell your own soul if you want to, the option will still be there, just so long as the rest of us can say no.

At the moment of collection, you do not know how your data will be used in the end. Even though you might be totally okay with what the original collector does with your data, you cannot be sure that your data is not being sold, stolen or legally requested by a government.

Think of Nazis using church data to hunt Jews or the US government orchestrating drone strikes.

I am not saying things like this will happen to your Facebook data, it's just that church members in 1930 also could not foresee what would eventually be done using their data.

Data collections are inherently risky. We should just avoid them wherever we can. The world is changing, take a look at China. Just because young people in the West have only seen democracy, does not mean it will last forever.

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