Facebook planning to run ad saying Apple to 'stop the internet from being free'

Facebook will largely lose the targeting effectiveness of their audience network, which has always been suspect.

Facebook cares so much because now they have to run more ads on their own platforms or raise the price on their ads to make up the margins.

The Audience Network is a way to dump ads off their websites and apps, while still claiming they are highly targeted and effective when the reality is they are very low quality ad impressions.