Still early on (I launched during the pandemic), but my make-at-home dog treat mix business is rapidly heading in the right direction and should hit profitability early next year. That said, that's in large part because it's just me and I'm not paying myself.

I came from enterprise SaaS before this, and on the one hand it's great to be dealing with something tangible. Every time I get the Shopify notification on my phone that I've sold something, it is the greatest feeling that someone has decided to shell out money for something that I created. Of course, the downside is that I have to actually pack and ship something every time that happens... that's the upside of SaaS - build once, sell over and over.

I was already making the treats for my dogs, so I started by getting a designer on 99designs to make the logo and packaging, throwing a Shopify site up and telling people I knew. Thankfully now I'm at the point where I'm starting to manage profitable search ads and I think I'll have profitable Facebook ads soon.

The business is https://coopersdogtreats.com/.