Amazon investors if there was preferential treatment given to the owner of the company's other, unrelated company. I don't know why the above comment is so downvoted - Elon Musk recently had to field a similar set of lawsuits for Tesla's solar city acquisition.
Jeff Bezos would probably just subsidize the launch cost by dumping another couple billion into BO, making it the cheapest option to Amazon.
It's a joke
Reference: Amazon lawsuit against Pentagon for Azure contract
Reference: Amazon lawsuit against Future Retail
etc
etc
Or Blue Origin trying to patent rockets landing on floating platforms and then suing SpaceX. At least we are soon coming up on the 5 year anniversary of the first successful landing!