Heh, Burger King did that to offer $0.01 whopper coupons but I guess the difference is the app had to be in use and known to the user to recognize the location--
https://www.usatoday.com/story/money/2018/12/04/burger-king-...
https://www.usatoday.com/story/money/2018/12/04/burger-king-...