it's not "native". look at the UIToolbar (or the fact that it's not a UIToolBar but an html div with transparent pngs). Look at the UITableView/UIScrollView (or the fact that it's not as but that it's a div with content scrollable and it's on magic javascript fake the same "feel" of a native app)...

It's a webapp. It just pretends to be native by being wrapped in a UIWebView and uses AVFoundation to play videos and stuffed gingerly on to the app store.

See this: http://www.readwriteweb.com/mobile/2011/03/sxsw-mistakes-mad...

and this: http://www.slideshare.net/kentbrew/mistakes-i-made-building-...