I visited a friend's family dairy farm in a little town in Utah a few months back and it was quite a change from the tech bubble I tend to dwell in.

I think this article reads pretty fair to the mindset of my friend's family too. My friend's family has been dairy farmers for generations, and their dad loves the hard work seemingly because it's turned into a part of his identity. They've started seeing the writing on the wall and have picked up other crops and animals to "diversify their portfolio" a little.