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From the FAQ: "Over the long term CloudReady will become an official Chrome OS offering, and existing customers will be upgraded seamlessly as that happens."

So it sounds like there is some kind of actual migration plan, even if Neverware itself is getting shut down.

While true to some degree, Google's prior record with services, like Songza -> Google Music Play-> YouTube Music, support the knee jerk reaction. It'll start as an official Chrome OS offering before it eventually is shut down and assimilated into Chrome OS entirely.

The question is the step after full assimilation: I suspect that just folding neverwhere into normal Chrome OS would actually be a win for users; the question is of whether that assimilation is followed by the whole thing getting killed off or not.

My likely-imperfect understanding is they basically had a free release of Chrome OS (Chromium OS?) you could install to arbitrary old laptops.

After clicking around a lot more than I should have had to, they make CloudReady, something to turn old PCs/Laptops into Chromebooks.

So... Yeah, I kind of feel like you're right.

Assimilated, Resistance is futile.