Yes, apple talking about apple... Lets see the facts, here mozilla is asking apple to commit what apple is advocating for all these years.
> "In 2019, Mozilla called on Apple to increase user privacy by automatically resetting the Identifier for Advertisers (IDFA) on iPhones."
It's 2021 very soon
Apple released IDFA to improve consumer privacy, to avoid advertisers being able to fingerprint iOS devices using Unique Device ID (UDID).
Access to UDID was deprecated in iOS 5 (that's 2011).
It has also given control to consumers since then to opt-out of providing IDFA by default.
In 2019, Mozilla asked Apple to take rotate the IDFA every month.
But Apple has taken it even further, which Mozilla publicly applauded https://foundation.mozilla.org/en/blog/applause-for-apples-i...
Apple is now making IDFA disabled by default and requiring users to enable it if they want to.
> Apple went even further than what Mozilla supporters had asked for when it announced that it will give consumers the option to opt-out of tracking in each app, essentially turning off IDFA and giving millions of consumers more privacy online.
> That’s where you come in: We need a massive outpouring of support for Apple’s decision to help strengthen its resolve to protect consumer privacy.
Why mozilla needs people like me and you in order for apple to fulfil their promises for consumer privacy?
As apple says “Privacy. That’s iPhone”, why it needs user attention for apple actions?
Apple is still going ahead with this regardless. My understanding the rollout was delayed because of ongoing financial hardship on everyone in the world because of COVID (and to give more time to advertisers, developers and others to prepare).
Mozilla is also asking everyone to publicly support Apple's decision because it's good for consumers, which in result would also force others to also adopt it (Android), but also because on the other end of this decision are advertisers, game developers and Facebook that are publicly telling everyone it's a bad thing since it'll hit their wallets.
Thanks for having nice conversation! :)