You will find very few, if any, companies in the Ark ETFs that would be considered "safe" picks for most investors. This is a testament to the nature of choosing companies working on the forefront of technological breakthroughs.
My summary spin on what they're doing is picking companies working on "what will be" as opposed to "what is".
Wright's Law is their guiding light. Worth a Wikipedia browse.
That is an understatement! This table looks like a wallstreetbets word cloud!
If we had not taken profits in its ride up from [$]178 to 900 or nearly 1,000, it would’ve been ... maybe over 20% of the fund,” she said. “That would not be wise portfolio management. We like to control our position sizes.”
https://www.cnbc.com/2020/05/22/ark-invest-ceo-why-weve-sold...
They also have mounted an unprecedented marketing campaign that breaks away from typical Wall st old boy's club or stodgy retirement advisor style to masquerade as a tech company. Just compare: https://www.berkshirehathaway.com, https://www.youtube.com/c/Arkinvest2015/videos