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The question is not dumb, but I suppose the answer is simply a qualified "no", as in "we can't reach our targets by relying solely on our main/single property, so we need to find a way in the next X years to leverage it to meet them or we will close / be sold for peanuts / get fired (the management, I mean)"

Platforms are terrified of being "deprecated" in the minds of consumers. The history of the web is littered with platforms that have come and gone.

If platforms are guaranteed to come and go, then maybe the concept of building a business model around a platform is what's wrong. It can usually work for a decade or two, but people move on. I'm sure some sizable group thought MySpace would be forever.

Because the core product doesn't make money.