Sure they've diluted the franchise a bit( I know I'll never see a Star Wars movie in the first week again and TROS's strange attempts to overwrite TLJ). But it's still been an amazing ROI for them .
Does suck so much of media is controlled by a single company though .
There's reason to think that Disney may retroactively erase the entire sequel trilogy. https://www.youtube.com/watch?v=9AMRRGCkW-k
Likewise code Masters expect them to milk these franchises dry until you ultimately don't even want to play the games anymore, but if EA can make 1.5 billion by the time the code Masters brand is dead, they would have made a profit.
You can always open up Unity or Unreal and make your own rally game