You're right. This 'strategy' question is a mis-understanding people still have with Bitcoin, I probably should have written about it. My TL;DR is:

Bitcoin is not a business, it doesn't require a staff to run, yet it is still viewed through the same lens as a business acquisition or strategic pivot. If executed right, a Bitcoin purchase changes absolutely nothing about the underlying business.

Bitcoin is nothing more than a tool for MicroStrategy to keep the money they've earned over the last 31 years.