I’m just bored of transactional emails, isn’t there a better way?

Email marketing is boring, for me.

I’ve been thinking about the whole email marketing spiel that has been going on for a while.

There’s a lot of transactional interaction happening and when I’m looking at for-profit startups and even nonprofit organizations, I’m not seeing a whole lot of good storytelling.

Instead I’m faced with me Me ME messages about how cool they are and what nice discounts they have this week.

I feel like they’re pushing “news” as if we’re still living in the 1950s or something.

So, is this only me?

And what products or tools are out there to make email marketing more fun and more relational?

I’m asking because I just came up with an idea of how to make email marketing more like 1970s text-adventures (Interactive Fiction) if that rings a bell for some of you - but updated for 2020/21 so it’s relevant and recent.

I’m not sure I can include a link in this message because when I submitted a URL just a few minutes ago it got flagged immediately.

My intent is to have a conversation not to promote my stuff. I’m not in “greedy growth” mode.

I, therefore, hope this message makes it through the moderator’s filter.

I look forward to hearing your thoughts on that.

Cheers, - Alex