I feel like Captain Obvious writing this, but apparently it's not clear to those advocating and implementing such measures.
However, there's always a chance that some legislation exists that allows to block access to sites very quickly upon complaints from allegedly discriminated parties. Not being from the US I don't really know, but it seems to be that that would be a worrying sign of an upcoming culture of information censorship.
And if it is, then I wonder if there are representatives in the country that would defend the Internet user's rights. Perhaps I am totally misinformed, but from what I've read it would be hard to find a politician in the USA that is not endorsed by one big company or another. If that is so, can one expect their help on behalf of the people?