The speed limit is not a target.
Platitudes like this and the evergreen "speed kills" can themselves be dangerous.
Obviously driving at the speed limit all the time is not a legal requirement and there will be times when driving slower is appropriate. However, driving far slower than the speed limit for no good reason when there is other traffic around can itself increase the risk of something bad happening, because you won't be keeping up with the flow of traffic and behaving as other drivers will expect.