Facebook Loses Much Face In Secret Smear On Google
techcrunch.com
techcrunch.com
Usually this means things like 'if the boss is ten minutes late to every meeting, staff will assume it's acceptable for everyone to be ten minutes late to a meeting'.
Given Zuckerbeg's reputation for sneaky behaviour and this example of his PR team, I now have an excellent example to share in the future: 'If the boss uses sneaky, underhanded and/or arrogant methods to launch 'his' business, staff will assume it's acceptable for them to use sneaky underhanded and/or arrogant methods to promote it'.
Your comment intuitively seems correct, and I'm inclined to agree with you. But I can't help but wonder if you just end up picking examples that support this claim. Most examples of corporate wrong-doing probably can't be correlated with traits of their CEO (they're just mistakes made by inept, or possibly malicious, individuals or groups).
Statistically, some percentage of corporate wrong-doing will correlate to some event in the CEO's past. I'm not sure that necessarily means that we can point to those cases as proof that a fish rots from the head.
In most large companies, you are only aware of the behaviour of the two levels of management above you. If you see your boss or your bosses boss behave in a certain way, you will think that this behaviour is acceptable.
For example, the CEO of some bank might be very long-term, risk free, investement oriented, but if the boss of the trading desk only cares about the next paycheck and is willing to take risks to get his bonus, chances are all the traders will do whatever it takes to get good results without more than a year ahead.
I work in a company of about 140k people and I'm far more aware of the CEO than I am my boss or his boss. I don't even know who my boss' boss is or what he does, but I hear about the CEO on a regular basis (beyond just showing up in movies). It seems to me that in a large company, you're aware of your boss and the figureheads and everywhere in-between those two levels are given the gift of obfuscation.
Most of the time, however, middle management tends to reflect and pass-on the tone and traits that the CEO presents just as you say.
It's really an interesting dynamic.
Nobody expects the CEO to be an angel. What's important is how the CEO reacts when someone under him screws up at the expense of customers, stockholders, or both.
Case in point, the Sony rootkit fiasco. Products go out the door with Sony's name on them, equipped with a 'feature' that would get any of us little people hauled before a judge on criminal charges. Response from the executive suite? Promote the manager responsible to President of the Global Digital Business division. Fast forward a few years, and consumers are still wandering around with confused, vaguely hurt looks on their faces, wondering why they never seem to get a square deal from Sony.
Same situation with Facebook: can a leopard change his spots?
And, as someone said above, Facebook professing a concern for abuse of privacy is a bit much to swallow.
stock options non olet, I guess...
Personally, I think using (or perhaps we should say, trying to use) a PR sock puppet was cowardly, and trying to bash a competing product by spreading anonymous innuendoes was crass. But not all would agree with me. Some might even say that anything which is not illegal, is OK in our capitalistic society. And as far as I know, no laws were broken. That being said, I am so glad I don't work at Facebook.
It's not that they are evil, but I don't think they are particularly different from any of the other decent corporations out there. When it comes to war (and, yes, this is war), companies will go to extreme lengths to win. This means also using questionable tactics. And I'm talking about Google, Facebook and any other huge player that has lots to lose in a war.
These Xooglers who moved over, surely must have known that they were switching from one team to another. The majority of these people, in the end, probably moved over because of the money/IPO/stock. So I imagine they expect their employer to bring guns to a knife fight.
Spoken like somebody that has never been anywhere near a war. How many casualities have there been in this Google/Facebook war? How many innocent civilians killed as collateral damage? How much forced migration resulting in starvation, out-of-control refugee situations, etc?
OK, fine, "corporate war."
Happy? You must be great at parties.
I was going to comment as such on his blog...
...but I don't have a facebook account. ;)
Facebook is the last company I am going to voluntarily hand more data over to by using their commenting system on various sites.
it's almost impossible not to be hypocritical in this day and age unless you live in a mud hut and eat wild berries!
It makes you wonder about the existing op-eds slamming social circles[3,4,5]
[1] http://www.dubfire.net/
[2] http://pastebin.com/zaeTeJeJ
[3] http://www.switched.com/2010/08/09/google-shows-off-how-well-it-knows-your-social-circle/
[4] http://marketing.about.com/b/2011/03/31/google-wants-you-to-1.htm
[5] http://librarianbyday.net/2010/03/30/googles-social-circle-social-search-may-not-violate-any-privacy-laws-but-it-gives-me-the-creeps/Which is probably what happens 99% of the other times.
Cool - this idea is being downvoted, maybe you misunderstood my point? If an employee of facebook specifically sought to submit this to this particular reporter knowing that it may result in exposure of this plan to the world...
I hate being downvoted without an explanation. What is wrong with this idea?
First, because it believes Google is doing some things in social networking that raise privacy concerns; second, and perhaps more important, because Facebook resents Google’s attempts to use Facebook data in its own social-networking service.
So, just to get this straight: Facebook resents that Google use's "Facebook data" in Social Circles, when I as the user have to explicitly allow Google to import my Facebook connections? Shouldn't the user get a say in how their data is used and who uses it?
a) scrape Facebook.com; b) notice that someone named "Roderick Evans" on Facebook is friends with someone named "Danielle Benson" on Facebook; c) notice that someone named Roderick Evans' GMail account has someone named Danielle Benson in his contacts; d) they're done. Your permission is not part of the process.
Your Facebook identity is now associated with your Google profile, and your Google profile gets associated connecting edges, without your permission or notice. If by some miracle you swing by your Google profile, and you notice that your Quora/Twitter/MySpace/Facebook accounts have all suddenly been connected, you can sever them, but I received no notice of the connection beforehand.
At least, that was how it worked for me before I deleted my Google profile. It's described in more flowery terms here: http://www.google.com/support/websearch/bin/answer.py?answer...
The main point here is that Google isn't doing anything with the "Facebook data" that the original user of that data (who actually owns it, let's be fair about that) hasn't approved of in one way or another.
If I go to http://graph.facebook.com/<myusername>, the only data that is visible is:
{
"id": "...",
"name": "...",
"first_name": "...",
"last_name": "...",
"username": "...",
"gender": "male",
"locale": "en_US"
}Friends can be accessed similarly, but require an access token (_any_ access token, not just the user's that you're inspecting.
More details at Facebook's API docs: https://developers.facebook.com/docs/reference/api/user/
This would seem to be a bug if so, according to this page in the FB documentation: To get additional information about a user, you must first get their permission. At a high level, you need to get an access token for the Facebook user. After you obtain the access token for the user, you can perform authorized requests on behalf of that user by including the access token in your Graph API requests:
curl https://socialgraph.googleapis.com/otherme?q=<yourgmaila...
Here's what they have to say about me, to anybody with a web browser, even though I've tried my hardest to opt out:
https://socialgraph.googleapis.com/otherme?q=facebook.com/km...
{"http://twitter.com/keithmadams:{attributes:{atom:http://twit... at Facebook, dad, cyclist.","exists":"1","rss":"http://twitter.com/statuses/user_timeline/keithmadams.rss,ur...},"http://www.quora.com/keith-adams:{attributes:{exists:1,photo... Adams","url":"http://www.quora.com/keith-adams,profile:http://www.quora.co...
That's my list of the first 50 people who joined Facebook, using the Graph API & a bit of Java. Look for Saverin, Zuckerberg, Moskovitz & rest of the gang. Its all in there!
Wrote this to find the first million facebook signons.
My understanding from Google's description above is that they are scraping the logged out facebook.com profiles; your logged out profile has a random selection of friends on it. There are enough of them there for Google to infer that facebook.com/kma (me, who is friends with Nick Schrock, e.g.) is the same Keith Adams as kmadams_at_gmail_dot_com (also me, who also has written emails to someone named Nick Schrock). Without clicking through anything on either site, I started getting little faces in my search results last month saying "So-And-So, your friend on Facebook, shared this on Twitter."
Here's a screenshot of the results I was seeing:
Disclosure: I write code for Facebook. I had nothing to do with this whole thing, and cannot officially speak for FB. It could also be the case that I am in a A/B test Google is performing, etc. This was just my experience. It fits with Google's stated mechanisms for how Social Circles work.
I've never heard of that, just easy ones like twitter accounts (which, by the way, required both notification and permission when google asked if it was me and if I wanted my twitter account to be associated with my google profile).
I mean, did they think it would be a tremendous leap of the imagination for the court of public opinion and/or regulators to ask themselves "Hey, so Google is sketchy on user data...hmm...I wonder what other company might have a boatload of such data?"
i don't think they thought it through in absolute terms, just as "getting even".
but if you want a pro-fb response, i'd suggest going to quora and asking there (or just searching - there's probably already a discussion). they have a couple of ex-fb people who will provide some "balance" (in particular, look for yishan wong).
Look at how much posturing companies put into looking like 'cool' places to work, in order to attract top technical talent. At this point in time I think any prospective Facebook hire will be thinking long and hard about whether the technical challenges and money are worth selling his soul to what appears to be the douchiest internet company around.
I wonder how employees feel about it - is it just business as usual? For that matter, I wonder how would-be investors feel about it.
Google defeated competition from Microsoft and Yahoo with innovation and hard work, not with slimy tactics. They dazzled the world by being open, provocative, fast and effective, forward-thinking, pushing web apps to their limits, giving customers what they wanted.
Is this it? Is Facebook the next Google? How depressing.
But, every ad company and security organization has access to Facebook's data. They are bitching about Google?
"Its ok if you're going to screw with my users, just dont compete me"
Then again, the kind of people who are most likely to be affected by this entire affair are also the kind of people who already know this information about both companies. So maybe this will have little overall effect?
As for the PR firm's offering to help write an article... Well, I would call it bad/unethical journalism if such an article were published as reporting. If it were published on some opinion page or like a tech blog, that would be fine.
If anything an article like this makes me lose face for techcrunch, who acts like this kind of PR tactic has never happened before.
If you don't believe me read Toxic Sludge, which is a book about the PR industry.
Kettle calling the pot black did not have enough impact for this context for me.
FB complaining about privacy abuses just broke my irony meter.
I was an intern at Facebook last summer, so I had a great time there. Color me naive, but I don't feel the executives' personalities were "sneaky," probably because I interacted with them in person. I didn't see anything that suggested they would endorse this type of tactic.
With that said, I'd like to believe that it was all a misunderstanding, that perhaps this John guy isn't really affiliated with Facebook (his email is @bm.com), or that this was the mistake of an individual. I sincerely hope that it wasn't an organizational effort to smear Google, because I don't see why they'd need to.
When I was at Facebook, they were supremely confident about being able to snip Google's entry, that they would demoralize Google and make them cry. After all, I was in a sea of brilliant engineers, many of whom understand Google intimately through years of service, and we just needed sheer engineering and better products to win.
Perhaps Facebook just thought it was unfair that it was getting all of the negative light on privacy and wanted to share the blame with someone. But I really don't know, and I'm waiting for an official answer.
I really hope it's good, because I am surprised by this maneuver, to say the least. Maybe the answer is "Google does this too!" But then I would just be doubly disappointed.
The point is, as an ex-intern, I am surprised.
The general idea that I got about the management of Facebook is that they are a very confident bunch of guys who know what they are doing- since they have spurned many offers to buy them out. This story however kind of conflicts with the idea I had.
Trying to win not through technical superiority but through FUD spread by cutouts is emblematic of the worst moves of Microsoft. Yes, short-sighted leadership at the top is responsible for many of their current woes.
But also, when tech companies make moves that lack integrity, the best workers head for the exits. They have the least to lose because they can work anywhere. The threshold is lower to act on the courage of their convictions. And high integrity and great work go together.
Top college hires (perhaps the most idealistic and with the least to lose) hear about this stuff and just don't apply.
Perhaps Facebook's managers think themselves exempt from the changing privacy norms they keep telling us to accept?
Also ‘privacy’?! I hope the irony isn’t lost on anyone. It wasn't very well thought-out, as when a net privacy panic starts spreading like wildfire through the media the consequences in political grandstanding and potential legislative action would hurt them as well.
So they come out of this looking like data-locking propaganda spreading assholes. Good job!
Referenced article: http://www.thedailybeast.com/blogs-and-stories/2011-05-12/fa...
Is there a time in a company's existence when it's "ok" to do something like this?
I am not saying it is okay, just trying to shine some light on what I think yanw meant.
It could also be a 'We're the establishment, we don't care what others think now' vibe, instead of a last ditch effort that causes some companies to use seedy tactics.
I do not think this kind of seedy behavior is appropriate for company of any age, young or old. If anything, a company should get more responsible as it gets older.
Personifying these companies and then writing gossip stories about them is turning what should be real business into some kind of pseudo-fashion magazine.
Just as little as I care for Snookie kissing JWoww, do I care about Facebook spying on google. The impact of this is minimally negligible in the world of real business, and something like this is just pointless gossip.
How much face is really being lost by Facebook? The audience of Facebook users that will read about the "negative PR campaign" will be infantesimally small (compared to their near 500 million accounts).
Then compare that infantesimally small number of users to the percentage who didn't already know that Facebook was dodgy as hell.
The relative impact of this discovery, while interesting, makes no difference in anything (save as being direct proof of Facebook's "Be Evil" corporate policy).
Anyways.
I'm happy to take it on the chin in terms of downvotes here too, but the way I see it there's nothing here that will impact anything.
Thanks for pointing that out :)
That seems like kind of a weird statement from a "Facebook spokesman" so I assume we are going to get some additional statements about this.
Top of page 2 of the original article.
Seems like politics 101.