I wrote about this a few months ago https://www.gitclear.com/five_best_engineering_kpis_and_how_...
Most KPIs stop working when they become a target but there are a few that resist it.
Most KPIs stop working when they become a target but there are a few that resist it.
OKRs and KPIs are basically gamification of a business. Gamification is suited only to behaviors with extrinsic motivation. It cheapens previously "meaningful" work and stifles intrinsic motivation. When the goal is a target number, the behavior tends to be focused on moving that number rather than a holistic approach to the business.